About Us

You have a great product to sell, but the options for marketing are overwhelming – and changing every day.

You don’t have to go it alone. Rowe Media will advise you on the most cost-effective, strategic way to motivate your customers.

We use accountable forms of media so that you will see the result of your media buy, whether that’s an increase in your retail sales, calls or website activity. We will advise and assist you so that you spend your dollars wisely, reach your customers effectively and strategically use the many media options to market your product successfully. If you need help getting a new team off the ground, we can be a knowledgeable resource. We have the ability to work with advertising agencies on their clients’ behalf or directly with clients to identify and coordinate telemarketing and fulfillment house campaigns.

Our team offers unparalleled expertise and experience in planning and executing campaigns using accountable media, digital media and brand-building media. As our client, you’ll receive hands-on, personal attention.

 

Our Core Competencies

  • Direct Response Media Strategic Planning

  • Custom Target Audience Analysis and Segmentation employing Prizm & MRI

  • Competitive Spend & Creative Review (Kantar)

  • Analytic Evaluation and Implementation of Best Practice

    • URL Tracking and setup

    • Unique ID Tracking and setup

  • Budget Management

  • Performance Marketing Reports

  • Overseeing of Agency Relationships

  • Account Management and Establishment of Best Practice

  • Integration between Digital and Offline Direct Response

  • Agency Searches and Response for Proposal Development

  • Teleservices & Data Flow set-up and management