Our Team

Susan Rowe

Susan Rowe, Rowe Media’s founder and president, is one of the few people on the planet who has expertise in blending traditional brand media with direct response media.

She coined the term “fusion” to describe this creative approach to media buying, which she uses to ensure her clients have healthy brands and healthy returns on investment.

Rowe Media clients have the benefit of Susan’s innovation and experience serving high-profile clients at some of the country’s most significant agencies.

As Ogilvy Neo’s senior partner and managing director in the digital and direct response media practice, Susan oversaw performance marketing for a number of high-profile clients, including Allstate, Investools, TD Ameritrade, Select Comfort and Six Flags.

While with Ogilvy, she partnered with Google TV to conduct a groundbreaking study of how viewers’ attentiveness to television shows affected their response to direct response advertisements. The study found that the size of the overall audience didn’t matter. Rather, if the viewer was highly engaged in a sporting event, he was less likely to respond to advertising that would take him away from the program. If the viewer was more casually watching a sitcom rerun, she was more likely to make the call or visit the website suggested in an advertisement.Previously, Susan was appointed to head Carat’s Chicago office after she won that agency’s first $100 million U.S. account, Ameritech. She grew the Chicago staff from eight to 80; secured a robust list of clients that included Motorola, Papa John's Pizza, Orbitz, E-Loan, Hyundai Midwest Dealer Association, Radio Shack print and Jenny Craig; and created new groups to service Carat customers nationwide, including direct response clients Radio Shack, Pfizer, Revlon, Black and Decker and Hyundai.

It was here that Susan conceived of fusion, a product so promising that Carat used the name for its new interactive agency. Jenny Craig credits fusion with its phenomenal success, including double-digit sales increases and its subsequent sale to Nestlé. Susan’s innovation led to her appointment to the executive management team that ran Carat Fusion and built it into a top interactive and direct response agency.

Also while in Chicago, Susan won the prestigious overall planning award for her innovative work on Orbitz and E-Loan using the product she created, fusion.

The achievement for which she is most proud, however, is her pro bono campaign for Save the Children shortly after a tsunami devastated seaside communities in Asia. Through her efforts and those of Carat, Save the Children raised more than $150 million. Her passion for Save the Children has led her to both Mali and Northern Vietnam and she now serves on the organization’s Brand Advisory Committee.

Susan loves to travel and has climbed Mount Kilimanjaro and hiked the Inca trail at Machu Picchu.