Published Articles

Marketing Daily

All of us in the direct response industry talk about the importance of gaining further understanding of our client's customer. And today, frankly, we're all in direct response in one way or another. Read more

DM News

In today’s world of expanded communications choices, campaigns that build brand awareness and drive response don’t have to be mutually exclusive. In fact, the synergy created by integrating these two marketing strategies can provide results for today, while building the brand essence for tomorrow. Read more

Performance Insider

The Internet ushered in a new era of performance marketing not only for online advertising, but also for traditional offline ad campaigns that are crafted to drive Web site commerce. Read more